Brand Core Media


Social Media Buzz – Optimizing Pinterest For Business

Pinterest is getting hotter for every blogger around the world. By now most of us are aware about this social media site related to image search and quick pins related to image bookmarking. Started few years back and already into the core group of top 50 websites in US, Pinterest is now in a buzz again as it allows business pages to float on it’s platform. Every blogger and Internet marketing professional is looking to optimize Pinterest, do you know why? There are certain reason like offering targeted traffic through creative images to your website for searchers and also providing high PR do-follow links that can boost any blog or website with viral traffic.

During it’s early days, Pinterest has been shown interest mainly by the female users around the world with a demographic distribution of the age between 20 to 35. However in last 6 months or so the trend has been equalized by the male members to make it fastest growing social networking site. Last month Pinterest has started allowing business pages offering improved options like website verification and badges similar to other social media sites. Social media strategist of Brand Core Media presents a quick look on how to set business page on Pinterest and how to optimize the same for your business purpose.

Personal Photo Or Brand Logo: Set well defined personalized photo or brand logo that speaks for your page. Remember it gives a first message to your visitors to stay on the page.

Fill The About Section: It’s all about me, me, me. Pinterest allows 200 characters to define your business or brand. Do use this section to tell people strait things about your business. Also use one or two of your SEO keywords into it.

Fill The Location Detail: Local search and location based rankings will become more prominent with the growth of Pinterest. Start early and eye for catching local business by highlighting your city and location. Also pin some images related to local places and landmark relating to your business.

Website Verification: Your business website URL is only visible to others once your site is verified by the Pinterest. Verification makes your site more visible with prominent red clickable link on your business page header.

Speak To Other: Be more social on Pinterest. Spent some time to follow, like, pin, repin and comment to others upload. Such interaction will help generate more interest on your business and build a relationship as well.

Customized Your Boards: Customization around the board allows you to add some trend for your brand. Use catchy headlines and details that clearly indicate what your board is about.

Be Interesting: An interesting way to get followers and invite people to your brand is to pin related to topics other than your business. Use current topics or searches like Christmas, Cars, Games, Sports, Health, Fashion, Trends and Travel to make people fall in love with you. Also share other’s pin as well. Doing this will make your page more interesting and motivate people to visit it again and again. So research well and share some good pins on your page that your visitors would like to see.

Fill With Varieties: Using a high quality, interesting and useful images is good for pinning. However there are other options as well. You can pin videos from YouTube and Vimeo, create infographics, tutorials, Slideshare presentation and image – text overlays as well. Mixing these will help users to spend more time on your page.

Now that you know what it requires to makes your business or brand page on Pinterest, the best way to optimize it is to jump in and create one for you. This article is published by social media marketing team of Brand Core Media for it’s website visitors to let them know more about the new social media channel and how to optimize it for business purposes.

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