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Year 2013 was one of the most eventful years in terms of Google updates and SEO. The total shift of the strategy was moving around the updates like Penguin, Panda and lately with Hummingbird to take a course of action away from the traditional procedures. Many professionals and organizations in Ahmedabad have gone too far by doubting whether the SEO is dead and no more relevant to gaining business through the search giant Google. However, as far as we see as a top ranked SEO company in Ahmedabad there are less of upsetting signals. The core change we can consider in a single line is that Google has started fighting even more seriously against the spamming process of ranking optimization and making it more and more human friendly.